Question: QUESTION 2 (20 MARKS) a. Discuss how does the marketing process influence the tastes of consumers and the prosperity of the community? b. What are

QUESTION 2 (20 MARKS)

a. Discuss how does the marketing process influence the tastes of consumers and the prosperity of the community?

b. What are the main reasons marketers who practice other concepts besides the concept of marketing fail in their business?

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