Question: Question 2 (20 Marks) Customer service provides a major competitive advantage by ensuring customer loyalty, differentiating products, lowering marketing expenses, and increasing corporate profit. Examine

Question 2 (20 Marks) Customer service provides a major competitive advantage by ensuring customer loyalty, differentiating products, lowering marketing expenses, and increasing corporate profit. Examine a few models that Edgars could apply to better serve its clients in a critical manner.

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