QUESTION 2 (20 Marks)

Project quality management is about the synergy of continuous improvement for the project and the principle of project delivery. Project Quality Management uses policies and procedures to implement, within the project's context, the organization's quality management system and, as appropriate, it supports continuous process improvement activities as undertaken on behalf of the performing organization.

Considering the statement provided, critically discuss why project quality management is considered an essential core knowledge area when managing projects.