Question 2. (20 marks) SONY BRAVIA OLED Be immersed in sound and vision The NEW BRAVIA OLED WG9, with Picture Processor XtUltimate and Acoustic Surface Audio Super bly teastic picture quality Caption: The new BRAVIA OLED AG9, with Picture Processor X1 Ultimate and Acoustic Surface Audio+. Superbly realistic picture quality meets cinematic sound design for a truly immersive TV experience. Q2 Part A (10 marks) Discuss, using details and specifics, how the Sony ad above has been designed to use central and/or peripheral routes of the Elaboration Likelihood Model (ELM). Using specific examples relevant to this product, describe the conditions that are necessary for a consumer to engage in elaboration when viewing this ad. Please type your response below. Q2 Part B (10 marks) Imagine that Sony wanted to use an endorser in a new marketing campaign for this product. Specify what kind of endorser would be suitable and describe them as a person (be more specific than just stating the endorser type), and explain why they would be suitable using specific components of the TEARS model. Remember to justify why you chose those specific components (i.e., why they are particularly important/suitable for this product category). Following this, explain something that could go wrong with this endorser campaign or limit its effectiveness. Please type your response below