QUESTION 2 20 points Case Study (18 Marks) Airbnb is a company that has been set up in 2008 and is known for its share-economy approach and is a widely used platform for renting out properties. The company considers itself a collaborative marketplace where individuals can advertise, locate, and book accommodations worldwide Airbnb offers more than 500.000 advertisements worldwide with more than 9 million total guests in 34 000 cities and 192 countries (Airbnb, 2013). Airbnb provides the infrastructure between guest and host as it processes a booking and payment. The business model includes B2B (eg, employees rent an apartment during a business trip) and B2C (e.g. tourists) solutions and as a mediator for C2C (e.g. private apartment rental to tourists) and C2B (eg. private apartment rental for business purposes) relations." (Richter 2016) Use the above case to answer the following: a. Discuss what is meant by a digital platform? Explain how platforms are related to the concept of ecosystems?Explain using the case study (2+2+2=6 Marks) b. What is the difference between platform leaders and complimentors? Explain and use examples from the case study to illustrate your point (3+3= 6 Marks) b. What is meant by a keystone player in the ecosystem? In your view what does Airbnb have to do to have a keystone role in the ecosystem? (2+2=4 Marks) d. Discuss how this links to entrepreneurship and socioeconomic growth (4 marks) Save and Subm Save All Answers Save and Submit to save and submit. Click Save All Answers to save all answers