Question 2 20 pts Copy and paste the questions into the answer box and enter your answers below each one. Sales of the medication Exerol manufactured by pharmaceutical Company A have been steadly rising. For some time, Company A has known that this is in part because doctors are prescribing Exerol for the treatment of a condition which is not approved by the FDA. A recent article in the Los Angeles Times has reported that some patients are experiencing adverse side effects from taking Exerol for this unapproved condition. Answer the following: 1. Identify at least TWO types of failure shown by Company A in this situation and write 1-2 sentences describing how each type of failure is demonstrated. (10pts) Market failure Operational failure Financial failure Strategic failure Market failure Operational failure Financial failure Strategic failure 2. Describe how Company A could have used, or could use, at least ONE method of failure prevention, ONE method of failure detection and ONE method of failure mitigation to protect itself in this situation. (10pts) Failure prevention Failure detection Failure mitigation HTML Editor BI V A - AI E 511xx, m 1 12pt Paragraph Operational failure: Company A has a lack of comprehending its products. It did not write clear side effects from taking Exerol for the unapproved condition. Financial failure