Question: Question 2 (25 Marks) 1. What are the 9 categories of identifying opportunities? Give examples of each of the ways of identifying opportunities. (9 Marks)

Question 2 (25 Marks)

1. What are the 9 categories of identifying opportunities? Give examples of each of the ways of identifying opportunities. (9 Marks)

2. List some of the focus groups in the attractive opportunity you identified in Q.1.5. (5 Marks)

3. Explain in your own words the 4 types/sources of Innovation. (5 Marks)

4. List 3 social and cultural trends that will affect your attractive opportunity identified in Q.1.5 and explain how they will affect your attractive opportunity. (6 Marks)

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