Question: Question 2: (25 marks) 300 words There are six influences on consumer behavior as follows: Information processing, Motivation, Beliefs and attitudes, Personality, Lifestyle and Life-cycle
Question 2: (25 marks) 300 words
There are six influences on consumer behavior as follows: Information processing, Motivation, Beliefs and attitudes, Personality, Lifestyle and Life-cycle & age. Apply these six influences on yourself on a product or service of your choice that you wish to purchase. Start by briefly explaining the product/service.
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