Question: Question 2 (25 marks) a) Briefly discuss five (5) dimensions of quality a consumer looks for in product. (5x1=5 marks) b) Consider a premium 3

Question 2 (25 marks) a) Briefly discuss five (5) dimensions of quality a consumer looks for in product. (5x1=5 marks) b) Consider a premium 3 Michelin star restaurant. Critically evaluate practical ways the outlet could differentiate their products along the five (5) dimensions that you have stated in answer to the question above. (5x3=15 marks) c) Compare the quality at a premium 3 Michelin star restaurant and at a Starbucks outlet. Explain how it can be possible for the Starbucks outlet to achieve a higher quality rating then the 3 Michelin star restaurant in a survey among their respective customers. (5 marks)Question 2 (25 marks) a) Briefly discuss five (5) dimensions of quality a consumer looks for in product. (5x1=5 marks) b) Consider a premium 3 Michelin star restaurant. Critically evaluate practical ways the outlet could differentiate their products along the five (5) dimensions that you have stated in answer to the question above. (5x3=15 marks) c) Compare the quality at a premium 3 Michelin star restaurant and at a Starbucks outlet. Explain how it can be possible for the Starbucks outlet to achieve a higher quality rating then the 3 Michelin star restaurant in a survey among their respective customers. (5 marks)Question 2 (25 marks) a) Briefly discuss five (5) dimensions of quality a consumer looks for in product. (5x1=5 marks) b) Consider a premium 3 Michelin star restaurant. Critically evaluate practical ways the outlet could differentiate their products along the five (5) dimensions that you have stated in answer to the question above. (5x3=15 marks) c) Compare the quality at a premium 3 Michelin star restaurant and at a Starbucks outlet. Explain how it can be possible for the Starbucks outlet to achieve a higher quality rating then the 3 Michelin star restaurant in a survey among their respective customers. (5 marks)Question 2 (25 marks) a) Briefly discuss five (5) dimensions of quality a consumer looks for in product. (5x1=5 marks) b) Consider a premium 3 Michelin star restaurant. Critically evaluate practical ways the outlet could differentiate their products along the five (5) dimensions that you have stated in answer to the question above. (5x3=15 marks) c) Compare the quality at a premium 3 Michelin star restaurant and at a Starbucks outlet. Explain how it can be possible for the Starbucks outlet to achieve a higher quality rating then the 3 Michelin star restaurant in a survey among their respective customers. (5 marks)Question 2 (25 marks) a) Briefly discuss five (5) dimensions of quality a consumer looks for in product. (5x1=5 marks) b) Consider a premium 3 Michelin star restaurant. Critically evaluate practical ways the outlet could differentiate their products along the five (5) dimensions that you have stated in answer to the question above. (5x3=15 marks) c) Compare the quality at a premium 3 Michelin star restaurant and at a Starbucks outlet. Explain how it can be possible for the Starbucks outlet to achieve a higher quality rating then the 3 Michelin star restaurant in a survey among their respective customers. (5 marks)Question 2 (25 marks) a) Briefly discuss five (5) dimensions of quality a consumer looks for in product. (5x1=5 marks) b) Consider a premium 3 Michelin star restaurant. Critically evaluate practical ways the outlet could differentiate their products along the five (5) dimensions that you have stated in answer to the question above. (5x3=15 marks) c) Compare the quality at a premium 3 Michelin star restaurant and at a Starbucks outlet. Explain how it can be possible for the Starbucks outlet to achieve a higher quality rating then the 3 Michelin star restaurant in a survey among their respective customers. (5 marks)

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