Question: QUESTION 2 [25 Marks] A start-up company will launch a new mobile application that is useful for tourism with the main functionality to suggest interesting

QUESTION 2 [25 Marks] A start-up company will

QUESTION 2 [25 Marks] A start-up company will launch a new mobile application that is useful for tourism with the main functionality to suggest interesting places at the hometown (such as accommodation, food, attractive places). The plan is to launch the mobile application first in Kuching and after whole Sarawak. As a new employee of the small start-up company with only four employees, you are given task to handle the marketing plan of the mobile application. Recommend a suitable marketing plan that will consider customer need and engagements, insight of the application market, business model, market forecast, product pricing strategy, drive the app downloads, and more. Justify your selection of marketing plan strategies

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