QUESTION 2 [25 MARKS]

Brewster is a large company which manufactures a popular carbonated soft drink Zoop. Zoop is one of the leading soft drinks in the country and accounts for around 75% of Brewsters profits. In recent months it has been reported in the press that one of the flavourings in Zoop has been linked to an increased risk of cancer. This has led to Zoop being criticised by pressure groups, who have already complained about Yus high sugar content which they claim is not healthy for Brewsters customers (though Zoops sales continue to rise). The government has not stated that they will ban the ingredient, though it has indicated concern over rising levels of obesity in the local population.

Required:

a. Identify the stakeholders involved in the case above. (5 marks)

b. Identify three corporate social responsibility frameworks and explain how under each framework, Brewsters matter can be handlded. (12 marks)

c. Explain to the management of Brewster, four benefits of being socially responsible. (8 marks)