Question: QUESTION 2 ( 3 0 Marks ) Assess the appropriateness and effectiveness of leadership style and traits employed by the marketing manager in an organization

QUESTION

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Assess the appropriateness and effectiveness of leadership style and traits employed by the marketing manager in an organization of your choice. Has it led to effective internal and external marketing resulting in profitability, market leadership, brand awareness and customer satisfaction?

Discuss the key strengths and weaknesses in this leadership style and propose an ideal leadership style.

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