Question: QUESTION 2 ( 3 0 MARKS ) : Discuss the role of media in advertising and evaluate the media planning process CoolFizz used for Mzansi

QUESTION 2(30 MARKS):
Discuss the role of media in advertising and evaluate the media planning process CoolFizz used for "Mzansi
Shine." In your response, analyse the effectiveness of their budgeting approach and suggest improvements
to address rural audiences.
Explain with full details
QUESTION 2 ( 3 0 MARKS ) : Discuss the role of

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