Question: Question 2 3 1 p t s When IKEA, the Swedish home furnishings retailer, first entered the Japanese market, it failed. It was more successful

Question 23
1pts
When IKEA, the Swedish home furnishings retailer, first entered the Japanese market, it failed. It was more successful in its second try because it was aware of the need to adapt its furnishings to fit the smaller Japanese homes. In serving the Japanese market, IKEA adopted a strategy.
product adaptation
product substitution
market differentiation
product invention
product differentiation
Question 23 1pts When IKEA, the Swedish home furnishings retailer, first

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