Question

$23(1$

$$point

$)$

Which of the following statements is false with respect to native advertising?

It mimics the content space around the ad

Is very effective in driving purchase intent and brand favorability

It is labeled to indicate it is not editorial content

It is a form of earned media

Is most commonly seen in the form of Social Media ads

Question

$24(1$

$$point

$)$

$2016$

$$was the year when Search Engine Marketing spending surpassed Digital Display spending