QUESTION $2[32$ MARKS$]$

$2\mathrm{.}1.$ After you have read and conducted your own research about Toll Group,

develop your own

$($i$)$ Vision & $(5$ marks$)$

$($ii$)$ Mission for the company. $(7$ marks$)$

Use the rubric below when answering this question

$6$ HBMN$230-1-$Jan$-$Jun$2024-$FA$1-$TM$-$V$2-18012024$

$[$Rubric$]$ Developmental Good Exemplary

$($i$)$ Vision

$0-12-34-5$

The vision fails to capture a

compelling, adaptable, and

easily communicable depiction

of a desirable future that guides

decision$-$making and can be

readily understood and

embraced by both the

organisation and its

stakeholders.

The vision does not fully capture

a compelling, adaptable, and

easily communicable depiction

of a desirable future that guides

decision$-$making and can be

readily understood and

embraced by both the

organisation and its

stakeholders.

The vision is a compelling,

adaptable, and easily

communicable depiction of

a desirable future that

guides decision$-$making and

can be readily understood

and embraced by both the

organisation and its

stakeholders.

$($ii$)$ Mission

$0-23-56-7$

The mission statement fails to

address four key elements: the

product or service offered, the

target market served, the

technology used for delivery,

and the organisation's

commitment to stakeholders.

The mission fails to outline the

organisation's orientation

towards survival and growth,

often expressed through its

commitment to economic

objectives. The organisational

values and philosophy were not

captured in the mission.

The mission statement does not

fully address four key elements:

the product or service offered,

the target market served, the

technology used for delivery,

and the organisation's

commitment to stakeholders.

The mission does not fully

outline the organisation's

orientation towards survival and

growth, often expressed through

its commitment to economic

objectives. The organisational

values and philosophy were

partially captured in the mission.

The mission statement

succinctly addresses four

key elements: the product

or service offered, the

target market served, the

technology used for

delivery, and the

organisation's commitment

to stakeholders. The

mission also clearly outlines

the organisation's

orientation towards survival

and growth, often

expressed through its

commitment to economic

objectives. The

organisational values and

philosophy were clearly

captured in the mission.

$2\mathrm{.}2.$ Toll should formulate strategic goals that meet the SMART principles. Name

each letter in the acronym and explain what it means to Toll. $(5$x$2=10$ marks$)$

$7$ HBMN$230-1-$Jan$-$Jun$2024-$FA$1-$TM$-$V$2-18012024$

$2\mathrm{.}3.$ Assuming that Toll would like to $($i$)$ expand its service range and $($ii$)$ increase its

market share. Based on this statement, formulate two $(2)$ SMART goals for Toll.

$($Note to students: use information from the Toll case or improvise to create SMART

goals$).(5+5=10$ marks