Question: Question 2 3 ( 2 points ) Scenario: Frankfurter Friday Betty Cleveland is the vice president of Frankfurter Friday, a highly successful hot dog joint
Question points
Scenario: Frankfurter Friday
Betty Cleveland is the vice president of Frankfurter Friday, a highly successful hot dog joint in Oceania. Her company decides to expand to Asia and identifies China as the ideal market. Before she leaves for China, she studies their culture extensively and discovers tlfat the number four is considered extremely unlucky, that not everybody is fluent in China's official languageMandarinand that punctuality is a highly valued trait in the country.
Which of the following terms describes Betty's effort to learn more about the Chinese culture?
A cultural divergence
B cultural heterogeneity
C cultural imperialism
D cultural literacy
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
