Question $23$

$2$ pts

Often during our on$-$campus class we get to learn about how BBBK $($a pest extermination company$)$ amazingly, and unconditionally, guarantees their customers NO pests and backs that up with $$5,000$ to the firm if any pest is found. The following direct quote is taken from "The Power of Unconditional Service Guarantees" $($an article we did not read$).$

"The pest$-$control industry has historically suffered from unmotivated personnel and high turnover. Al Burger $($the owner$)$ overcame the status quo by offering higher than average pay, using a vigorous screening program, training all workers for six months, and keeping them motivated by giving them a great deal of autonomy and lots of recognition."

This quote indicates that BBBK understands $q,?$

that services are promises

the cycle of success

disconfirmation processes in not only customers but also employees

how to appropriately design experiences

integrated marketing