Question $23$

$2$ pts

Using Porter's Five Forces Model, the "Threat of Substitutes" discussed in the cola wars case has been reduced by Coke and Pepsi because?

Coke and Pepsi have been acquiring other beverage brands.

It is considered a status symbol to drink a brand like Coke or Pepsi.

Substitutes are more expensive.

Consumers are addicted to Coke and Pepsi.

Carbonated soft drinks are an impulse buy.