Question $23$

Multiple$-$choice questions

Deprivation studies are most useful when $\_\_\_\_\_\_\_\_.$

consumers do not automatically buy the same brand

consumers automatically buy the same brand

we are targeting new customers

we are targeting new products

None of the above

Question $24$

Multiple$-$choice questions

Immersing oneself in the social milieu of consumer behaviour to better understand them is an ethnographic study based on the $\_\_\_\_\_\_\_\_$ approach.

emic

etic

ethic

anthropomorphic

anthropological

Question $25$

Multiple$-$choice questions

Observation$-$based consumer insights can come from $\_\_\_\_\_\_\_\_.$

broadcast ratings

focus group discussions

large$-$scale surveys

ethnographic studies

broadcast ratings and ethnographic studies

Question $26$

Multiple$-$choice questions

Brand $\_\_\_\_\_\_\_\_\_$ is the extent to which consumers perceive a brand to be well known, well regarded, differentiated and relevant.

awareness

attitude

image

parity

equity