Question: Question 2 3 Quench Cola sells two different zero - calorie versions of Quench: Diet Quench and Quench Zero. It has chosen to attempt to

Question 23
Quench Cola sells two different zero-calorie versions of Quench: Diet Quench and Quench Zero. It has chosen to
attempt to appeal to men with Quench Zero. In addition to launching an ad campaign featuring men enjoying Quench
Zero, Quench also designed a masculine-looking can for the soda, with bold blue lettering on a gray background. This
specially designed can is an example of
positioning.
targeting.
segmentation.
a market segment.
market penetration.
Question 23 Quench Cola sells two different zero-calorie versions of Quench:

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