Question: Question 2: (33 marks) When an incumbent faces a new entry from a competitor to the market, this incumbent should decide whether on an offensive

Question 2: (33 marks)

When an incumbent faces a new entry from a competitor to the market, this incumbent should decide whether on an offensive approach and initiate aggressive strategic moves to improve its market position, or to employ defensive strategies to protect its market position. As a result, a competitive dynamic-action and response begins in the market.

Suggest and critically discuss a model that helps managers to decide to adopt an offensive or defensive route. Support your answer with examples. (400 words) please choose one of them and give examples.

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