Question: QUESTION 2 (35 MARKS) a. Construct a competitor's profile matrix (CPM) for IBM and its two nearest competitors as mentioned in the case study. Explain

QUESTION 2 (35 MARKS)

a. Construct a competitor's profile matrix (CPM) for IBM and its two nearest competitors as mentioned in the case study. Explain your CPM according to the ranking in the industry and the strengths and weaknesses of the company.

(20 marks)

Article link - https://www.coursehero.com/file/21535808/IBM-cases/

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