Question 2 (35 marks, maximum 300 words) A traditional view of globalization is that it involves rolling out the same offering across the globe using the same ingredients, brand name and marketing communications. However, organizations have realized that they need to adapt their offerings and communications to local preferences and conditions. By using B207B course material and other resources such as Dell website, discuss what is the difference between globalization and customization in marketing segmentation and marketing mix in relation to Dell Computers.