QUESTION $2$

$[40$ MARKS$]$

Now that you have researched and examined the distribution strategy, you need to think about products offered by the company and how this line will add value to your existing product items and lines.

Verbena Foods offers vegetarian, which include, vegetable$-$based burgers, schnitzels, viennas, stir fry, dairy products and various other products. Although the company does have vegan options, the are not primary products, which is why the company is expanding its product line.

Discuss each of these areas about Verbena Foods and evaluate how adding vegan products will add overall value to the company and the products it already has under its name:

Product items;

Product lines; and

Product mix

Then after, identify any two acts that you think may affect this process and demonstrate in what ways it will do so$.$