Question: Question 2 4 1 pts Which statement is TRUE? A group / organization can be defined as a consumer. Transformative consumer research occurs when companies
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pts
Which statement is TRUE?
A grouporganization can be defined as a consumer.
Transformative consumer research occurs when companies study how environmentally friendly their products are.
& and their focus on being sustainable in their clothing lines is an example of social marketing.
Social Marketing aligns a company or brand with a cause to generate business and societal benefits.
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