Question: Question 2 4 2 5 pts q , refers to grouping customers based on a shared characteristic, while refers to developing products that will appeal

Question 24
25 pts
q, refers to grouping customers based on a shared characteristic, while refers to developing products that will appeal to a particular consumer group.
Targeting; Segmentation
Segmentation; Positioning
Positioning; Targeting
Segmentation; Targeting
Question 24 25 pts q, refers to grouping customers based on

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