QUESTION $2$

$[44]$

UNIT $4$: COMMUNICATION PROCESS

$2\mathrm{.}1$Differentiate betwe the following terms

$2,1\mathrm{.}1$ Communication barriers and communication distortions.

$(5)$

$2\mathrm{.}1\mathrm{.}2$ Encoding and transmitting barriens of communication.

$(5)$

$2\mathrm{.}2$ Read the following paragraph answer the questions below:

$[21]$

Young people invited to participate in developing agricultural industry

Daily news

Thobeka Ngema $25$ June $2023$ fo a propet aimed of fighting pointy and there is at project to imprever thede in the

Durtan $-$ The Nwalulu$-$Natal Department of Aericulturs and haral Dewelopment han been able to create more than $590$ job opportunities under a programme to develap youns peraple.

That was acoording to MEC Super Zuma during a celebration of youth in agriculture evert on Friday in ward $9$ in Manderi, noth of Durtan. Zuma is invited young peopie to participate bo dievelop the agniculturat induatry

$2\mathrm{.}2\mathrm{.}1$ Identify the following role players from this communication:

a$.$ Sender

b$.$ Encoder

c$.$ Message

d$.$ Modium

e$.$ Decoder

f$.$ Recaiver

$2\mathrm{.}2\mathrm{.}2$ Which type of communication model is this?

$2\mathrm{.}2\mathrm{.}3$ Based on the channel used, under which type of communication would you dassify this communique?

$(2)$

$(2)$

$(2)$

$(2)$

$(2)$

$(2)$

$2\mathrm{.}2\mathrm{.}4$ Define the type of communication under $2\mathrm{.}2\mathrm{.}3.$

$(3)$

$(2)$

$(3)$

$2\mathrm{.}3$ Briefly explain what is meant by communication channels.

$2\mathrm{.}4.$ Identify $3$ main communication channeis that are used for the module AEX$1602.$

$2\mathrm{.}5$ Identify two broad general fomats that are used to classify communication.

$(6)$

$(4)$

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QUESTION $3$

$[32]$

UNIT $5$: COMMUNICATION STRATEGY

$3\mathrm{.}1$ Read the following case study and answer the following questions: $-$

A maize cultivar that can withstand drought has been developed by ARC The genetic make$-$up of this cultivar and its benefits were explained by the researcher to the Department of Agriculture and Rural Development olficials in an interactive workshop that was held on the ${31}^2$ March $2023$ at ARC, Roodeplaat.

$3\mathrm{.}1\mathrm{.}1$ Based on what is described in that case study, formulate an overall objective of that communication strategy

$3\mathrm{.}1\mathrm{.}2$ Based on what is described in that case study, formutate $3$ key messages that communication strategy.

$3\mathrm{.}1\mathrm{.}3$ Who was the primary audience of the communication strategy

$3\mathrm{.}1\mathrm{.}4$ Identify the channel that was used in this communication strategy

$3\mathrm{.}4\mathrm{.}5$ Evaluate the cost effectiveness of the communication channel that was adopted.

$(3)$

$(6)$

$(2)$

$(2)$

$(3)$

$3\mathrm{.}46$ Suggest an alternative communication channel that may have been used. Give $2$ masons for your suggestion.

$(4)$

$5\mathrm{.}2$ in the context of communication strategy, differentiate between following terms:

$5\mathrm{.}2\mathrm{.}1$ Overall objective and key messages.

$(4)$

$5,1\mathrm{.}2$ Primary and secondary audience.

$(4)$

$5\mathrm{.}2\mathrm{.}3$ Stakeholder and target audience.