Question: Question 2 4 . 7 5 pts Battery maker Energizer introduced a new product called the Energizer StrengthMat, which is a wireless charging pad for

Question

2

4.75

pts

Battery maker Energizer introduced a new product called the Energizer StrengthMat, which is a wireless charging pad for mobile devices. Because of the perceived fit with its other products, this new product was received well by consumers despite being in a different product category. This innovation strategy is known as a:

radical invention.

product accumulation.

brand extension.

product line extension.

disruptive innovation.

Question 2 4.75 pts Battery maker Energizer introduced a new product

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