Question: Question 2 (4 points) Match the right answers: Column A Column B 1. Undifferentiated Marketing a. For a specific group of individuals 2. Differentiated Marketing

Question 2 (4 points) Match the right answers: Column A Column B 1. Undifferentiated Marketing a. For a specific group of individuals 2. Differentiated Marketing Niche Marketing 3. 4. b. Ignores Segmentation Opportunities C. Tailoring products and marketing programs to the needs and wants of specific individuals and small geographic areas d. Targets Several segments and designs separate offers for each Micromarketing Question 3 (3 points) serves the interests of the company and consumers. Blank 1: Blank 2: Blank 3

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