Question $2$

$4$

Points

What pricing strategy do you think that Keurig should use to introduce the Alta system into the market? Why do you believe that it will be effective?

Question $3$

$4$

Points

Keurig is beta testing the Alta brewing system to learn from their retail and brand partners before they introduce the product to the market. Name $2$ product modifications that they could possibly make to the product item based on these suggestions and why?

Question $4$

$4$

Points

Through the introduction of the new brewing system Alta and K$-$Rounds pods, Keurig is using the marketing strategy of planned obsolescence, provide $2$ reasons as to why you think this could be an effective marketing tool for them.