Question 2 (4 points) When the market is viewed as distinct groups of customers that have been organized based on factors related to buyer expectations and the settings in which buyers make their decisions to consume products and services, this is called what? Expectation matching Market groups Buying groups Market segmentation ling Question 3 (4 points) When it comes to online data, most organizations should be making use of web analytics. What sort of information is available using this source? A listing of the top websites on the Internet Website page views and visitor statistics An analysis of broad Internet trends An analysis and prioritization of key search trends Question 4 (4 points) In what way is it more advantageous to use wholesalers as a sales channel than agents? Wholesalers share more of the risk with exporters Wholesalers provide exclusive services. Wholesalers typically charge less commission. Wholesalers allow exporters to sell through other channels. Question 5 (4 points) A business is setting up an e-commerce operation in Brazil with plans to target other countries in South America. Which of the following site capabilities will contribute to better search results and a positive image with local visitors? Provide an email sign-up. Route IP addresses to the relevant site Use SSL and AVS technology. Use a third-party payment process. Question 6 (4 points) When developing an international competitive strategy, A VRIO analysis of an organization's resources can be conducted to assess the strength of the company's source of advantage. In this model, VRIO stands for which of the following? Verifiable, Rational, Infrastructure, Opportunity Valuable. Rare, Imitability, Organization Vertical, Reserve, Intermediaries. Options Volume, Research, Intelligence, Offense