Question: Question 2 4 When consumers are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands, they most likely will
Question
When consumers are highly involved with an expensive, infrequent, or risky purchase but see
little difference among brands, they most likely will exhibit
consumer capitalism
dissonancereducing buying behavior
impulse buying behavior
habitual buying behavior
complex buying behavior
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