Question $24$

Which strategy is suggested for effective digital branding?

Incorporate the brand logo across every relevant digital platform.

Change the brand story frequently to maintain interest.

Develop individual brand styles for each digital platform.

Use differing colors across digital platforms to create visual interest.

Question $25$

What is the best policy regarding consumer comments and brand mentions on social media?

Any publicity is good publicity.

All product mentions and reviews increase brand reputation.

Social media activity and mentions should be closely monitored.

Ignoring negative comments or reviews is the best long$-$term strategy.

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