Question: Question 2 4 Why is the new product development process important? New product development failure risk is high. It's slow and cumbersome. Creativity is important.

Question 24
Why is the new product development process important?
New product development failure risk is high.
It's slow and cumbersome.
Creativity is important.
It doesn't involve collaboration between functional areas of the business.
Question 24 Why is the new product development process important? New

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