Question: Question 2 (40 marks) BHM-SPEED is interested in entering a new market, so the company is going to work comparing market entry strategies. a. What

Question 2 (40 marks) BHM-SPEED is interested in entering a new market, so the company is going to work comparing market entry strategies. a. What are the key considerations that BHM-SPEED should make before selecting the market of expansion (16 marks)? If BHM-SPEED has limited resources, which entry mode is the fastest way to enter the international markets (8 marks)? (24 marks)

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