Question: Question 2. (5 points) Calculate the total utility for each of the product profile ideas listed in answer for question 2. Based on the utilities,

Question 2. (5 points) Calculate the total

Question 2. (5 points) Calculate the total utility for each of the product profile ideas listed in answer for question 2. Based on the utilities, which one do you think Target should focus on? Product Material Brand Average prices Style Total Utility Profile No. 1. Leather Steve Madden Higher than avg., e.g. $80 Trendy 2. 3. 4. 5. Question 3. (10 points) Answer the following (Willingness to Pay exercise). a. How much more are customers willing to pay for availability of Steve Madden brand as compared to Vera Bradley? Question 2. (5 points) Calculate the total utility for each of the product profile ideas listed in answer for question 2. Based on the utilities, which one do you think Target should focus on? Product Material Brand Average prices Style Total Utility Profile No. 1. Leather Steve Madden Higher than avg., e.g. $80 Trendy 2. 3. 4. 5. Question 3. (10 points) Answer the following (Willingness to Pay exercise). a. How much more are customers willing to pay for availability of Steve Madden brand as compared to Vera Bradley

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