Question 2 (5 points) EPIC, an electronic medical record software company serving large hospital systems, acquired a healthcare payment processing firm. This move allowed EPIC's salesforce to sell additional solutions to its existing healthcare clients. Which diversification strategy did EPIC undertake to improve profitability? A strategy based upon transferring competencies across businesses. A strategy based upon transferring competency. A strategy based upon utilizing syneral organizational competencies. A strategy based upon sharing resources and possibly product bundling. Question 3 (5 points) Cisco is a high-tech company that develops, manufactures and sells networking hardware, software, and telecommunications equipment. Facing increasing pressure from its global rivals, its product divisions and country subsidiaries must increasingly cooperate and coordinate to improve performance. When considering further expansion of operations into new countries which entry mode should Cisco use? Wholly owned subsidiaries Licensing Joint ventures Franchising Exporting As MTV looked to expand to international markets, they realized that customers viewing preferences were different by market. India viewers, as an example, enjoy the game of Cricket, while US viewers don't Customers are willing to pay a premium for their desired content. Based upon this example, MTV should follow which global strategy? international localization standardization begin with standardization, then switch to localization transnational Bay Question 7 (5 points) All of the following are benefits of the acquisition method of entry for diversification. EXCEPT: It allows a company to move fast to establish a presence in an industry. It is the easiest way to enter an industry that is protected by high barriers to entry, It is less risky than internal new ventures It is easy to integrate the acquired company. Bic developed a distinctive competence in designing and marketing ballpoint pens creating the world famous a BIC brand. When it noticed that cigarette lighters were a commodity product and sold by unknown manufacturers, it bought one of those companies. It moved some of its ballpoint pen marketing experts to the new unit tasking them to develop BIC branded lighters. Which multi-business diversification strategy did Bic undertake to improve profitability? A turnaround strategy A strategy based on sharing resources across business units. A strategy based upon product bundling. A strategy based upon leveraging competencies to create a new business. A strategy based on transferring competencies. General organizational competencies that serve to support diversification are found: in changes occurring within an industry. exclusively among technology professionals. in feedback given by customers. in the skills of a company's top managers. at lower levels in the organization such as among shift supervisors