Question $2$

$5$ pts

Match the term $($or words$)$ on the left with the definition on the right.

Initiator

User

Decider

Gatekeeper

Buyer

$[$Choose $]$

Controls the flow of information and manages access to decision$-$makers.

Uses the product or service and provides feedback on its performance.

Control access to decision$-$makers and filter information.

$$ Has expertise and influences the purchase decision by providing information and recc Identifies the need for a product or service and initiates the purchase process.

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