QUESTION $25$

The Rustic Hut, a local jazz club, periodically runs advertisments in the local newspaper to keep its name before the public. These are becoming because newspaper ads are

more influential;

primary ways to advertise to young people.

more useful to professional ad agencies;

public relations disasters waiting to happen.

more expensive;

immediate$-$response methods of advertising.

less effective;

facing declining readership every year, with a demographic skewed to senior citizens.

incredibly useful;

comparatively cheaper than all other types of advertising.