Question: Question 2: (50 marks) Explain an integrated social contracts theory as proposed by Donaldson and Dunfee (1994). How can conflicts between norms be resolved through

Question 2: (50 marks) Explain an integrated social contracts theory as proposed by Donaldson and Dunfee (1994). How can conflicts between norms be resolved through reference to six priority rules (Donaldson and Dunfee, 1995)? To what extent is the social contract theory useful or valid in social marketing? Provide examples to support your answers. (700 words)

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