Question 2 [50 marks]

Read the Case Study below and Answer the questions that follow: a) Mmabesi Hospitality has just opened a new Bed and Breakfast resort in Palapye and would like to have an idea of the extent of competition in the area. As the Marketing Manager of the company, you are not sure about your competitors and their strength. What sources would you use to collect competitive information about the hospitality industry in your area? Use practical examples to enhance your answer. (30 Marks) b) Explain the use of the strategic group analysis and apply it to an industry of your choice. (20 Marks)