Question $26(1$ point$)$

A strategy for positioning a product$/$service by associating a tainted product with a category that consumers embrance in order to overcome consumer resistance $($two words$).$

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A

Question $27(1$ point$)$

The manipulated variable in experimental research.

$$ A

Question $28(1$ point$)$

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$q,$ claims focus on the specific benefits consumers receive from using the product$/$service$,$ i$.$e$.,$ "what is in it for me$?"($two words connected by hyphen$).$

$$ A