Question $26(1$ point$)$

In marketing planning, situation analysis involves identification of competitive strengths, weaknesses, and trends.

True

False

Question $27(1$ point$)$

A marketing manager decides to conduct descriptive research to gather information on what customers purchase, when they purchase, and how often they purchase certain products. For this purpose, the marketing manager would most likely use

an in$-$depth interview.

qualitative data.

behavioral data.

causal data.

a laboratory experiment.