Question: Question 2 6 1 pts A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain
Question
pts
A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as
a corporate vertical marketing system.
an administered vertical marketing system.
a retailersponsored cooperative,
franchising.
a wholesalersponsored voluntary chain.
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