Question $26(2$ points$)$

A situation analysis refers to

taking stock of where the firm or product has been recently, where it is now and where it is headed in terms of the organization's marketing plans and th external forces and trends affecting it$.$

an appraisal of an organization's cash flow and financial ratios to access its health and the potential for new investment.

the process of continually acquiring information on events occurring outsi the organization to identify and interpret potential trends.

a technique that managers use to quantify performance measures and growth targets to analyze its clients' strategic business units as though th were separate investments.

the process where a firm searches for growth opportunities from among current and new markets as well as current and new products.

uestion $27(2$ points$)$

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The internal$-$favorable quadrant represents in a SWOT analysis.

a threat