Question $26(2$ points$)$

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Retailing is defined as the set of business activities that

A$)$ focuses on a firm's core values.

B$)$ focuses on transactions, but not relationships.

C$)$ adds value to products and services sold to consumers for their personal or family use.

D$)$ separates wholesaling from manufacturing.

E$)$ occurs only in brick$-$and$-$mortar space.

Question $27(2$ points$)$

In $a(n)$ marketing channel, one or more intermediaries work with manufacturers to provide goods and services to customers.

A$)$ indirect

B$)$ vertical

C$)$ horizontal

D$)$ simple

E$)$ direct