Question $26$

Please matching each pricing objective with the best description

$$ Cost recovery

Create new resources

Establish value

Influence behaviors

$$ Promote efficiency

A$.$ Price charged for a program can generate a profit

B$.$ The amount of price is made to reflect the quality of a scuba diving certification program

C$.$ A late fee will be charged if customers do not return rented equipment in time

D$.$ Using discount to encourage people sign up for morning fitness session, which tends to be less crowded.

E$.$ Pricing covers the costs of a program