Question: Question 2 6 When creating a purpose - driven campaign, like REI's #OptOutside campaign, it's important that the purpose aligns with the brand and that

Question 26
When creating a purpose-driven campaign, like REI's #OptOutside
campaign, it's important that the purpose aligns with the brand and that the
brand is qualifiedrio talk about that selected purpose.
True
False
Question 26 When creating a purpose-driven campaign, like REI's #OptOutside campaign,

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