Question $26$

While contracting with celebrities to enderse a emmany$/$s bows asbs to the competitive power of its product offering vis$-$a$-$vis the offerings of rivals.

the problem is that signing celebrities to contracts is unprofiuble when a company$/$s contractual payments to celebrity endorsers exceed $$10$ milion in any given year$-$the benefits are just not that big.

relatively amall when a company's cellebrity appeal sating in a region is below $100$ and only becomet attractively large when its rating rises above $150.$

one of the bia friks of bidding to win contracts for eriebrity cadocriesess at that it is easy to end up overpending to who a contract becaue it is so hard to judye just how big the actual benefis $($or value$)$ of wineing the coetract for a particular celebrity will prove $1$s be$.$

are below the induntry average in at linast $3$ geographic regions.

the blighest benefit of tigning a celebrity to a contract comas from thocking a rival company from minning the contract for that celelority.